Sally Johnson writes:

 

The home show was Saturday.  Now, remember we are in rural Wisconsin, from a town with a population of 435.  The homeshow was in a neighboring town of 2,000+.

 

It was held in the National Guard Armory, which was perfect- a huge overhead door to back our vehicle in and unload while setting up.  Our booth was 10' x 10"- I will also include a photo taken the day of the show.  I recorded commencials at the radio station in advance of the show and was interviewed live the morning of the show.  That went really well and people commented all day that they heard the interview.

 

They expected between 500 to 800 people and after 3 hours knew 400 had gone through the doors.  Attendance was perfect.  We were busy but not overwhelmed.

 

Would I do this again- absolutely.  I will know down the road how many leads actually come to fruition, but I have a good feeling about many of the conversations that were held.  We handed out pens and candy, as did many of the other vendors.  I would probably try to be a little more imaginative next time.  I had business cards and also note cards with 5 pictures of work we had done on one side and a list of all our services with contact information on the other side.  They looked very professional and I loved handing them out.

 

Our only "goof" was that we realized that we didn't have a business sign. We did create one the night before the show, but I would like a better one if I did this again.  One thing that worked extremely well was a powerpoint of before and afters that looped all day.  People stopped to watch it and asked questions- a great way to start a conversation.  We also used it when people tried to explain a piece of furniture.

 

By the end of the day, my tail was dragging, but it was definitely a "good" tired.

 

Sally

RJS

Sally Johnson writes:

 

Hi,

 

This is a copy of the postcards we handed out. 

 

I must admit this was an idea I gleaned from someone else on Groop but I can't give credit to them because I have forgotten who it is.  My apologies, but I did put the idea to good use.  Please raise your hand and take credit and accept my thanks for an awesome idea.